Mary Beth Barbour

Mary Beth Barbour leads Get Down To It Advisory, a marketing research consultancy that helps brands turn market insight into a stronger competitive position and profitable growth. For nearly 25 years, she has worked with leadership teams to uncover what drives customer choice, where brands can stand apart and where they have room to grow. She combines market insight with strategic judgment to help leaders set direction, sharpen their positioning and focus their investment. Previously Senior Vice President and Client Officer at Ipsos Canada, she led strategic relationships with national brands, and later served as Managing Director at Nexxt Intelligence.

At Kingsbrae Conversations, Mary Beth has been the Board's strategic research partner since before launch. Her work has helped the Board clarify its purpose and shape the brand, ethos and curated experience that defines Kingsbrae Conversations today. Research with the Gathering audience continues to guide its programming and experience, assess its impact and inform what comes next.

She brings curiosity, commercial judgment and a practical focus on turning understanding into action.